INSIGHTS

Notes from doing the work.

Short essays on AI, automation and leadership, usually starting from something that went wrong.

By Dennis Kriel August 20, 2026
A founder's honest account of becoming the bottleneck, and why effective delegation starts with clear context, authority and standards rather than blind trust.
By Dennis Kriel August 17, 2026
AI watermarks can help trace content, but they cannot assign responsibility. Here is what leaders must decide before deploying AI in real workflows.
By Dennis Kriel July 29, 2026
A personal essay on why a dairy farmer with 30 leased cows built a better AI stack than most CEOs using Gemini 3.6 Flash - and the uncomfortable lesson it holds for business leaders.
By Dennis Kriel July 28, 2026
Dennis Kriel shares a personal story about trusting AI lead-scoring over his own instinct — and the expensive lesson it taught him about the Delegation Illusion every leader needs to recognise.
By Dennis Kriel July 28, 2026
Moonshot Just Changed the Math on Open-Weight AI
By Dennis Kriel June 15, 2026
Most AI training produces motivation, not movement. Dennis Kriel explains the gap between inspiration and implementation, and what it actually takes to change how your business operates.
By Dennis Kriel June 13, 2026
A founder's account of removing AI from sales outreach after discovering it was winning the opening and losing the sale. What the numbers could not capture.
By Dennis Kriel May 30, 2026
Most businesses struggle with AI because their leader hasn't made a clear decision about what to change. Dennis Kriel explains why AI adoption is a leadership problem, not a technology problem.
By Dennis Kriel May 22, 2026
Most founders want to simplify. Not one of them finds it easy. Here is why simplicity requires more discipline and harder decisions than adding complexity ever does.